StreetEasy Experts: Designed for Agents Looking to Grow Their Business
Disclaimer: The contents of this article are industry best practices which were sourced from StreetEasy data and interviews with real estate agents, unless noted otherwise. Any scripts provided are only meant to act as examples and are not required. Nothing in this presentation is intended to be legal advice. For specific questions about any duties or obligations arising out of a real estate transaction, check your local and state licensing laws and regulations, contact your broker, or an attorney.
In New York City's intensely competitive market, it can be challenging to stand out and grow your real estate business. So how do NYC's most successful agents do it? If you look closely, you'll see they focus first and foremost on making quality connections, building a strong network, and closing deals efficiently.
That's why many high-performing agents choose StreetEasy Experts, a program that enables them to connect seamlessly with new, motivated buyers and sellers. In 2024, 1 in 3 buyers who purchased a home in NYC sought a StreetEasy Expert,1 and on average, Experts close nearly 3x more deals than non-Expert agents in NYC2 - making it a powerful program for agents looking to scale their business.
Read on to learn more about the StreetEasy Experts program and whether it's the right fit for you.
What is StreetEasy Experts?
Experts is StreetEasy's exclusive program that connects NYC agents with motivated buyers and sellers looking for their exact expertise. Agents who join Experts get the opportunity to showcase their relevant experience, meet potential clients they wouldn't meet otherwise, and help these clients buy or sell their next home.
Unlike traditional lead-generation programs that charge agents to participate, there's no upfront cost to join Experts. Instead, you pay a Success Fee once you've closed a deal.
Experts is a performance-driven program that rewards top agents and teams. In other words, the more deals you close through the platform, the more connections we send your way.
8 reasons to join StreetEasy Experts
1. Highly motivated buyers and sellers
StreetEasy attracts a large audience of buyers and sellers who are actively searching for their next home. In fact, StreetEasy and Zillow Group's other consumer brands have the highest market share for the online real estate category in New York.3 When an individual shows interest in scheduling a tour or selling their home, we connect them with a StreetEasy Expert (or team of Experts) who has experience in the building, neighborhood, or type of property. That means you'll be connected with leads who are looking for an agent with your particular expertise - and who could turn into lifelong clients and generate future referrals.
2. No upfront cost
Experts is a success-based model designed to foster growth. You only pay a referral fee when you close a transaction with a client you acquired through the program.
3. Brand recognition and visibility
Millions of New Yorkers trust StreetEasy to sell their home or find their next one. Being a StreetEasy Expert means you can leverage our brand and engage with one of NYC's biggest buyer and seller audiences. Plus, every month and quarter, StreetEasy celebrates top-performing Experts on our social media channels - yet another chance to promote your business.
4. Performance-based growth
Experts incentivizes you and your team to grow your business. The more connections you convert to clients - and the more deals you close through the program - the more introductions you can receive.
5. Build a team
Top-performing Experts have the opportunity to scale even more by creating an Experts Team in partnership with their Business Advisor. This allows them to further expand their business, mentor newer agents, and reassign connections to optimize bandwidth and maximize success.
6. Exclusive events and networking
As a StreetEasy Expert, you'll gain access to exclusive events where you can network with other Experts, learn best practices from top-performing agents, and gain insights directly from StreetEasy. These events provide valuable strategies for increasing conversions, strengthening client relationships, and growing your business.
7. Dedicated support
As an Expert, you'll have a dedicated Business Advisor as your strategic partner. Your Business Advisor will provide personalized coaching, performance insights, and best practices to help you excel in the program.
8. Resources to help you thrive
Our Experts Resource Center is full of helpful tips, informative and inspiring articles, and guides, scripts, and handouts to help you convert leads, nurture client relationships, and close more deals. Stay motivated by checking your Experts Performance Dashboard, containing your real-time performance metrics, program standing, and actionable insights. And don't forget to take advantage of StreetEasy's Industry Hub, Market Reports, and Data Dashboard.
Why top agents love StreetEasy Experts
“We have been introduced to countless new clients that we never would have otherwise met.”
Tyler Whitman, The Agency, StreetEasy Expert
Tyler Whitman receives ‘countless new clients’
Tyler Whitman is a top performer at The Agency, co-founder of the Whitman and Roberson Team, and cast member on Bravo's Million Dollar Listing New York. As a successful agent with 20 years of experience, Whitman signed up for Experts to scale his business even further.
"We have been introduced to countless new clients that we never would have otherwise met," he says. He found the lead flow to be so consistent that he had to hire more team members to service every client that came his way.
"Every great agent needs as many lead sources as possible," he adds. "I would encourage everyone to never feel like they are above a lead source."
Ryan Kaplan: $50 million in 18 months
After joining Experts in 2020, Ryan Kaplan of Douglas Elliman quickly increased his sales, closing $40-$50 million in sales in just a year and a half thanks to the program. Through Experts, he's gained premier clients, including a pro athlete and one of the wealthiest families in NYC.
25% of Serene Powers' business comes from Experts
Broker Serene Powers' hyper-local knowledge is her superpower, and Experts has helped her showcase her skills and experience on a greater scale. After becoming a StreetEasy Expert in 2020, she earned nearly $13 million in total sales within two years and grew her team to six agents, fostering a much-needed sense of teamwork through the platform.
Mike Biryla finds a pandemic-proof way to connect with leads
For Mike Biryla, founder of the Mike Biryla Team at The Agency, growing his agent business is all about relationships. But when COVID hit, he couldn't foster those connections in person, so he turned to Experts.
"I opted into opportunity," he says. Bringing his relational approach to the platform helped him generate more leads than he could handle, prompting him to implement stringent systems to make sure no leads fell through the cracks.
Who should apply? Am I a good fit?
StreetEasy Experts is designed for NYC agents who are ready to grow their business and connect with serious buyers and sellers. Experts is worth considering if you're:
- An experienced agent looking to expand your network and increase deal flow
- A team leader seeking structured support to maximize opportunities for your agents
- A motivated agent open to growing your reach in specific market segments and diversifying your neighborhood expertise
How to get started with StreetEasy Experts
Applying to join Experts is as simple as submitting this form to get on our waitlist. A representative will review your application and reach out to you shortly.
Once approved, you will:
- Sign the Experts agreement
- Download the StreetEasy Agent Tools app to track and manage your connections
- Claim your deals to highlight your experience and reach more relevant connections
- Connect with your Business Advisor for a Zoom onboarding to activate your Experts account
- Start receiving introductions to motivated buyers and sellers in your market
Apply now to connect with interested buyers and sellers and grow your network with StreetEasy.
1Source: ACRIS 2024 closings (over $10K). StreetEasy matches closings (buyers) to StreetEasy user accounts where data is available. We estimate this value by calculating the number of buyers who engaged with a StreetEasy Expert via contact box in the two years prior to closing, scaled up by the known "no match" rate, divided by the total number of 2024 buyers based on ACRIS.
2Based on agents' Experts status on 12/31/2024 and buy-side deals claimed on StreetEasy from ACRIS closings in the 10 years preceding 12/31/2024.
3Source: Comscore Media Metrix®, All Platforms, Key Measures (Comscore Market), Total Unique Visitors, 6-month average, August – January 2025, New York, NY, U.S.
StreetEasy is an assumed name of Zillow, Inc. which has a real estate brokerage license in all 50 states and D.C. See real estate licenses. StreetEasy Concierge team members are real estate licensees, however they are not your agents or providing real estate brokerage services on your behalf. StreetEasy does not intend to interfere with any agency agreement you may have with a real estate professional or solicit your business if you are already under contract to purchase or sell property.
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